UX Meetup Brno: UX Research at Notino

We’re diving deep into the realm of user research at Notino, with a focus on understanding user behaviors, preferences, and the underlying reasons behind their decisions. Whether you’re a seasoned UX professional or just starting out, this event will offer valuable knowledge, tips, and real-world examples to enhance your skills and approach to user research.

Featured talks Lenka Sakálošová (Lead UX Researcher)

• Title: Mixing Research Methods: Discovering the Who, Why, and How of Shopping for Men's Cosmetics
• Summary: Dive into the world of men’s cosmetics with Lenka, as she unveils the intricacies of mixing various research methodologies to uncover the motivations, preferences, and behaviors of male cosmetics shoppers.

Adéla Novotná (UX Researcher)

• Title: Research Fuckup: Conducting a Survey to Explore Why People Stopped Using Our E-Shop
• Summary: Learn from Adéla’s candid sharing of a research project that didn’t go as planned. This talk will delve into the challenges and lessons learned from conducting a survey aimed at understanding why customers discontinued using an e-shop.

About Notino Notino is one of the largest perfume and cosmetics retailers in Europe. It currently operates in 27 countries with e-shop and mobile apps as its main sales channels.

Location 📍 We'll meet in Notino offices, Londýnské náměstí 881/6, 639 00 Brno.

Refreshments Yes! 🥪🥤

Agenda 17:30 Refreshments and networking 18:00 Talks start 19:30 Refreshments and networking until 21:00

What you’ll gain

• Insights into real-world research challenges and solutions at Notino
• Networking opportunities with professionals in the UX field
• Inspiration to innovate and enhance your own UX research and design projects

• Grafika, multimédia a design
• Meetup